"Old money" is less a trend than a mood: quiet fabrics, clean tailoring, nothing shouting for attention. Lovau has built a whole store around that look. Its page title reads "Old Money Clothing - Dress With Class," and its description promotes "Unique Cashmere, Vicuña, and Ultrafine Wool" and a "Legacy of Old Money Clothing." The site links to an "Our Story" page, but it doesn't describe the brand's founding in the pages I reviewed.
Here is a walk through the catalog, a sample of prices, and a few things to check before ordering.
Prices are in USD. The site shows only a "sale price," with no original prices, so I can't verify the size of any discount.
Men's
Women's
Sunglasses run roughly $135 to $185, and many are marked "Pre-order live" or "Sold out."
The page names cashmere, wool and cashmere-wool blends, mulberry silk, genuine leather, suede, and linen. It doesn't give fiber percentages or care instructions on the pages I reviewed. That matters here: "cashmere wool" can mean very different blends, and a $185 polo or $319 hoodie deserves a closer look at the exact content. The vicuña mention in the site description is also worth verifying, since vicuña is among the rarest and most expensive fibers in the world, and I didn't see a vicuña product listed among the samples above.
There is a "Get Support" page, order tracking, and a B2B request form. No email address or phone number was listed on the page. Social channels include Facebook, Instagram, Pinterest, and TikTok (@lovau).
A consistent aesthetic. Cardigans, polos, pleated trousers, and loafers all fit the quiet-luxury theme.
Entry points under $100. A few cardigans, polos, and trousers sit in the $79 to $99 range, which is low for knit pieces in this style.
Complete outfits. Matching sets and suits make styling easier.
Both menswear and womenswear under one roof, with shoes and accessories.
The comparison table is the brand's own. The site compares Lovau with Loro Piana, Zara, and fast-fashion brands, and claims "Forever" durability. These are self-made claims and not independent tests. Don't assume the quality matches that of a luxury house.
Press logos are unsupported on the page. The "As seen in" section shows Forbes, Vogue, Bustle, Business Insider, ELLE, and others without any article text, so treat it as marketing until you can find the original coverage.
No ratings or reviews were shown. Look for independent customer photos and feedback on specific items, especially the cashmere pieces.
No size charts or sizing guidance. The table says "Right sizes & fit" but gives no details. Check the size guide on each product page before ordering.
Fabric details are missing. Ask support or check product pages for fiber percentages and care instructions, particularly for cashmere and silk.
Policy details are thin. Read the full refund and shipping terms before you order, because the free-shipping week has no stated dates or conditions.
Stock status. Some items, especially sunglasses, are marked pre-order or sold out, so check delivery timing.
Limited contact options. The lack of a listed email or phone number makes the support page and returns process more important to understand before purchase.
If you want the old-money look without a luxury-house price tag, Lovau has a wide selection of cashmere-style knits, tailored trousers, and shoes. Because the page is light on fabric percentages, sizing, reviews, and policy details, do your homework first: check the materials, read the refund policy, and treat the comparison table and press logos as marketing.